Jaye Prime grew up on Detroit’s Westside steeped in the city’s entertainment industry — her mom singing in clubs around the city while her dad crafted late-night mixes for local radio and worked as a DJ at Chocolate City, one of Detroit’s oldest strip clubs. Pulling inspiration for her artistry from creative minds like The-Dream and Solange, Prime has created a very innovative and interesting lane for herself; A combination of sensual melodic elements while always maintaining an undeniable groove. Prime cut her teeth as a singer on Detroit’s underground hip-hop scene, adding an even heavier variant for the multi-faceted artist's style. Prime's creative contributions have been recognized on Billboard, REVOLT TV, BBC Radio 1, Virgin Radio, Detroit Metro Times, Mass Appeal and more.
Prime released her latest EP, 'FACING', on 4/20 of 2017. The term “facing” refers to smoking alone, and the EP certainly doesn’t shy away from its namesake. Lead single “Lemon-Aid” is a triumphant ode to an especially potent strain, and “Hot Box”’s driving acoustic guitar riffs recreate the haze of a smoke-filled passenger seat. But FACING isn’t just music for smokers. Produced by Detroit-based producers STACKS//CULTURE and PARADISE, the EP is colored with an eclectic sonic palette drawn from trap, funk, jazz, bossa nova, and New Jack Swing. Lyricists will find depths to mine in Prime’s hard-hitting “Miss Frizzle” verse, producers have a study in craft in “Lemon-Aid”’s melange of analog and live instrumentation, and the intricate guitar and bass work on “Bossa Sweets” make this EP well-worth a listen for instrumentalists. FACING is a strong showing from a singer who’s making her presence known in Detroit and honing her craft with each new release.